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Oliver Buchannon
Cory Treffiletti

Words written about the ad industry, and more.

What Does A K-Shaped Economy Mean For Advertising?

Jan 7, 2026

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8 min read

What Does A K-Shaped Economy Mean For Advertising?

How you can create opportunity by better understanding the haves and have-nots.

Cory Treffiletti
Cory Treffiletti
Welcome To The Age Of The Truly Virtual Marketing Team

Dec 19, 2025

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8 min read

Welcome To The Age Of The Truly Virtual Marketing Team

It's not about offshore vs. onshore. It's about full-time vs. part-time, contractors and AI.

Cory Treffiletti
Cory Treffiletti
The Challenges Faced By Entrepreneurs (an infographic)

Dec 15, 2025

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1 min read

The Challenges Faced By Entrepreneurs (an infographic)

Cory Treffiletti
Cory Treffiletti
Black Holes and The Entrepreneur’s Dilemma

Dec 12, 2025

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6 min read

Black Holes and The Entrepreneur’s Dilemma

One way to think about overcoming your own hesitancy to try new things and jump head first into the unknown.

Cory Treffiletti
Cory Treffiletti
What I Learned About Marketing From... Radiohead

Nov 21, 2025

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6 min read

What I Learned About Marketing From... Radiohead

Cory Treffiletti
Cory Treffiletti
My Early Predictions for 2026 Are Ready.   Are You?

Nov 21, 2025

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3 min read

My Early Predictions for 2026 Are Ready. Are You?

Cory Treffiletti
Cory Treffiletti
What do marketers actually do?

Nov 21, 2025

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5 min read

What do marketers actually do?

Cory Treffiletti
Cory Treffiletti
The Value Of Thinking ALT/ (For A Marketer)

Nov 21, 2025

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5 min read

The Value Of Thinking ALT/ (For A Marketer)

Cory Treffiletti
Cory Treffiletti
Early Stage & Start-Up Marketing Overview (aka: what to do and when to do it).

Nov 21, 2025

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7 min read

Early Stage & Start-Up Marketing Overview (aka: what to do and when to do it).

Cory Treffiletti
Cory Treffiletti
Marketing Philosophy and Sammy Hagar

Nov 21, 2025

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4 min read

Marketing Philosophy and Sammy Hagar

Cory Treffiletti
Cory Treffiletti
The Good, The Bad & The Incredible of Suno; the First Amazing AI Tool For Music Creation.

Nov 21, 2025

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6 min read

The Good, The Bad & The Incredible of Suno; the First Amazing AI Tool For Music Creation.

Cory Treffiletti
Cory Treffiletti

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Words and musings on advertising, digital media and AI.

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